Ecommerce • Merchandising • Omnichannel • Transformation
Commerce 360 connects ecommerce, merchandising, marketing, technology and operations to improve revenue, margin and customer performance.
We identify where growth or profit is being lost, build the commercial plan and work alongside your team to deliver measurable change.
Independent ecommerce consultancy led by Chris Oldham — 20+ years of retail, merchandising and digital leadership.
The Commerce 360 model
Revenue, stock, margin, marketing, technology, customer experience and operations are interconnected. Commerce 360 looks at the complete commercial picture.
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01 / 08 · Strategy
Set the commercial direction, growth plan and priorities the whole business can trade against.
Set the commercial direction, growth plan and priorities the whole business can trade against.
Range, forecasting, availability and markdown decisions that protect sales and gross margin.
Weekly trading rhythm, promotions and performance management across the digital channel.
Navigation, product discovery, PDP, basket and checkout — where traffic becomes revenue.
Acquisition efficiency, channel profitability, retention and customer lifetime value.
Platform, ERP, CRM, PIM and analytics — the systems that either enable or block growth.
Fulfilment, delivery, customer service and returns: the true cost-to-serve behind every order.
Markets, marketplaces and store integration — expanding without diluting profitability.
Experience built inside some of the world's leading retail brands
The commercial picture
Digital businesses rarely have just one ecommerce problem. These are the questions we are most often asked to answer.
Growth
Identify the commercial, customer and operational barriers limiting performance.
Margin
Review margin, discounting, marketing costs, returns and operating costs.
Merchandising
Improve forecasting, range planning, availability, replenishment and terminal stock.
Conversion
Identify friction across navigation, product discovery, product pages, basket and checkout.
Marketing
Understand channel profitability, acquisition economics and retention opportunities.
Technology
Assess ecommerce platforms, ERP, CRM, PIM, DAM, analytics, marketplaces and integrations.
Operations
Review the entire post-purchase customer journey.
International
Build a commercially viable market-entry strategy before committing investment.
When to bring in Commerce 360
Commerce 360 is most valuable when the business knows performance could be better, but the cause — or the right priority — is not yet clear.
Ecommerce sales have plateaued and the existing growth levers are producing diminishing returns.
Revenue is increasing while margin, discounting, returns, fulfilment or marketing costs are absorbing the benefit.
Customer acquisition is working, but site experience, product discovery, availability or checkout is limiting conversion.
The business is carrying excess inventory while still experiencing availability issues on the products customers want.
Marketing, ecommerce, merchandising, technology and operations are working to different priorities or data.
The business is considering marketplaces, international expansion, replatforming or a wider transformation and needs an independent commercial view.
Our services
Build a commercially viable plan for sustainable ecommerce growth.
Commercial strategy, ecommerce roadmaps, business planning, growth opportunities and performance priorities.
02Improve availability, reduce excess stock and protect gross margin.
Range planning, forecasting, stock management, pricing, promotions, markdown and weekly trading.
03Turn ecommerce growth into profitable growth.
Revenue planning, gross margin, operating costs, contribution, profitability and financial forecasting.
04Convert more of the traffic you already have.
Customer journeys, UX, CRO, product discovery, PDP, basket, checkout and site performance.
05Improve acquisition efficiency and customer lifetime value.
Channel performance, agency effectiveness, CRM, retention, lifecycle marketing and customer economics.
06Make technology enable growth rather than constrain it.
Platform strategy, replatforming, ERP, CRM, PIM, DAM, analytics, architecture and integration.
07Create joined-up customer journeys across channels.
Marketplace strategy, channel expansion, store integration and operating models.
08Reduce the cost-to-serve while improving the customer experience.
Warehousing, fulfilment, delivery, customer service, returns and after-sales.
09Expand into new markets with a commercially viable model.
Market evaluation, localisation, marketplaces, operating models and international ecommerce.
Proof
+34%
Online revenue growth
Russell & Bromley
+24%
Conversion improvement
Russell & Bromley
+10pts
Gross margin improvement
Russell & Bromley
+149%
Online sales growth
Ghost & Finery
+107%
International ecommerce growth
Levi Strauss Europe
Selected results delivered by Chris Oldham during senior ecommerce, merchandising and transformation leadership roles.
Case studies
Premium footwear & accessories retail
Profitable ecommerce growth & transformation
Results
Fashion brands (DTC & wholesale)
From loss-making ecommerce to profitable growth
Results
Global apparel & department store retail
Multi-market ecommerce launch, localisation and platform change
Results
How we work
Understand the business model, customer, performance, objectives and commercial constraints.
Use data, customer behaviour and commercial analysis to identify root causes and opportunities.
Build a commercially focused roadmap based on impact, investment, resources and complexity.
Work alongside leadership, teams and partners to turn priorities into measurable results.
How you can work with us
Understand what is limiting performance.
A focused independent review of ecommerce performance across commercial, merchandising, marketing, customer experience, technology and operations.
Typical outputs
Turn the diagnosis into a practical commercial plan.
A prioritised roadmap linking opportunities to commercial impact, resources, technology, investment and timing.
Typical outputs
Add experienced senior leadership without a permanent hire.
Hands-on support working alongside leadership teams, internal functions and external partners to deliver the agreed plan.
Typical uses
Who we work with
Whether ecommerce is £1m or £100m+, the underlying challenge is the same: connecting commercial strategy, people, technology and execution.
Chris Oldham
Founder & Principal Consultant, Commerce 360
Founder
Commerce 360 is led by Chris Oldham, an ecommerce, merchandising and transformation leader with more than 20 years’ experience building, growing and transforming retail and digital businesses.
Chris’s career has been predominantly within fashion and consumer retail, spanning footwear, apparel, accessories and lifestyle brands. His experience ranges from founder-led businesses to major international retailers, working across the UK, Europe, Middle East, US and Russia.
Unlike consultancy built purely around theoretical frameworks, Commerce 360 is grounded in operator experience — owning ecommerce P&Ls, leading merchandising and digital teams, delivering transformation programmes and being accountable for revenue, margin, stock, conversion and customer performance.
20+
Years’ retail, ecommerce & merchandising experience
Global
UK, Europe, Middle East, US & Russia
Fashion-led
Retail, footwear, accessories & consumer brands
Testimonials
Perspectives from senior leaders, colleagues and team members across retail, ecommerce, technology and merchandising.
“Chris transformed the way we worked and delivered 107% year-on-year growth in net sales. He is a strong, hands-on leader who builds relationships, creates ownership and consistently delivers results.”
“Chris has deep expertise in retail and ecommerce. He can simplify complex information for audiences ranging from Board level to developers, and operate across strategy, commercial, innovation and technology while still running day-to-day operations. He is collaborative, supportive and empowers teams to deliver to a high standard.”
“Chris is a hugely experienced and talented strategic ecommerce leader. He combines excellent business acumen with a thoughtful, people-first approach to building and empowering high-performing teams.”
If growth, margin, merchandising, conversion, technology or operations are not performing as they should, Commerce 360 can help identify where the biggest opportunity lies — and what to do next.
No sales pitch. Start with the business problem.